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The next round of ads for Kate Moss for Longchamp have been revealed. Her latest Autumn/Winter 2011 collection marks her fourth for the label. Working once again with Sophie Delafontaine, Longchamp's Artistic Director, Kate's collection features a reinvention of the iconic 'Gloucester' bag, as well as a range of new colours and textures including deep blue, maroon and suede.

The campaign was shot on location in London, at spots such as Hyde Park. It's a change from her previous ads, which were photographed in Morocco. Her look for these ads is very dressed down, in casual tops and jeans with '60s hair and make-up. Click on to see more...

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[via Daily Mail]