Lara Stone for Calvin Klein Naked Glamour Jul11.jpg

Lara Stone holds a long association with Calvin Klein and so it was no surprise when the label announced her as the face of Calvin Klein Underwear's new 'Naked Glamour' campaign. The ads have been revealed today on WWD, and feature an all black-and-white campaign which was shot by Patrick Demarchelier in New York.

Speaking of Lara's involvement, Tom Murry president of Calvin Klein Inc. said: "Lara Stone is one of the world's top models and her distinct look and sex appeal resonates with our consumers and has synergized our branded lifestyle advertising campaigns around the world."

The Naked Glamour collection was created to make a woman feel sexy by "offering a sophisticated combination of luxurious fabrics with a hint of shine, subtly contrasted by feminine matte trims." The line comprises of lingerie (including 4 bra styles), and sleepwear. Check out the TV ad after the jump...