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I'll admit at first glance I thought these were just a few casual snaps of Gwyneth Paltrow at a Coach event. But apparently they are the actual ads which form part of the label's next campaign. The happy snaps of Gwynnie cuddling the latest Autumn handbag designs were photographed by Peter Lindbergh on a rooftop of the Tudor City skyscraper in Manhattan. The campaign is to help celebrate Coach's 70th anniversary and have been timed to coincide with the opening of the company's New Bond Street store in London.

"Gwyneth embodies American style and spirit around the globe," said Jason Weisenfeld, senior vice president, global brand communications and collaborations. "Coach is celebrating its 70th anniversary as an iconic American brand, so we couldn't ask for a better international ambassador than Gwyneth."

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