drewbarrymore-neimans03.jpg

[Click image to enlarge.]

For the first time since the campaign began in 1994 with Jennifer Jason Leigh, Neiman Marcus' Art of Fashion advertising spots this fall will star a Hollywood star - Drew Barrymore.

"The shoot tells the story of a star's transformation and Ms. Barrymore had a strong hand in the execution, even down to having a point of view on hair styling," said Eddie Nunns, vice president of Neiman Marcus brand creative. Barrymore appears with a striking red hair color in various film production themed scenes wearing a wide range of designers found at the department store.

Norman Jean Roy shot the campaign which will be in September issues of American Vogue, Vanity Fair and W. Vanity Fair will even be helping produce a version for the iPad.

[Source: WWD]