davidbeckham_armaniunderwear_selfridgesappearance3.jpgStepping up in the world of fashion alongside his wife is David Beckham who has inked a deal with H&M. The sporting superstar will partner with the retailer to launch his new underwear line for men.

The joint venture is not a collaboration, but an opportunity for Beckham to distribute his range of bodywear, which is due to launch on Valentine's Day next year. He is launching his line with his long-term business partner Simon Fuller.

"Over the past year, I've been developing my Bodywear range with my team and I'm extremely positive about what we have designed and produced," Beckham said. "The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward, I'm excited and looking forward to showcasing the range to H&M customers from February."

He joins a growing list of big names to work with H&M including Alber Elbaz, Madonna, Karl Lagerfeld, and Stella McCartney.