Bip Ling Forever 21 London launch.jpg

It's finally here! After opening in Birmingham and then Dublin, Forever 21 has finally arrived in London. The US retailer chose an enormous store on Oxford Street to make its London presence known. To kick it off, the giant warehouse was transformed into a Santa Monica beach party complete with fairground rides, tarot readers, and break dancers. Guests including Zoe Salmon, Lydia Bright, Alice Levine and Annie Cooper sipped on Martini cocktails and got stuck into American burgers and fries.

Host Bip Ling arrived in a pair of emerald high-waist shorts and boyfriend cotton shirt. I especially loved the giant lamé bow she wore in a side pony - how very all-American cheerleader!