Mulberry continues the hype in the lead-up to its 40th birthday celebrations by creating a short animation with artist Josh Gurrie. Illustrating the brand's long history, the animation begins with founder Roger Saul and goes on to explore the company's celebrity friends and affiliations with the likes of Emma Hill, Alexa Chung, Giles Deacon, Stuart Vevers and more.

In addition to the video, the iconic Mulberry Bayswater bag has embarked on a world tour, taking in sights such as the Coachella festival in California, Bondi Beach in Sydney, the shopping district in Milan and London's Natural History Museum. More destinations are planned for the Bayswater - you can follow its travels at

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