Kate Winslet for St John Fall 2011 ad.jpg

We showed you some pics from the photo shoot, now here is your first official look at Kate Winslet's new campaign for St. John. Captured by Craig McDean on location in April at an old cinema in Jersey City, the British actress looks right at home as the face of the label's A/W 2011 campaign. Sultry and stunning, she shows off her amazing bod in a figure-hugging black knit dress while she drapes herself across the theatre stage.

"They want to keep it looking like me and not have it look like me pretending to be a model wearing these clothes," said Winslet of the concept. "I'm obviously not a model. I'm not the size of a model. I don't have the face of a model or the shape of a model."