Jaeger campaign Kensington Gardens.jpgContinuing the royal family fever which seems to have swept the world of late are the folks at Jaeger. The label has used Kensington Palace, the former residence of Princess Diana, as the backdrop for their Autumn/Winter 2011 campaign.

Jaeger has shot its men's and women's ad campaign around various locations in the palace grounds, which will eventually become the home of the Duke and Duchess of Cambridge. Taking inspiration from the Royal Ceremonial Dress Collection archives, Stuart Stockdale, Jaeger's design director said he often delves into the archives for inspiration. It includes outfits worn by royals such as King George III and Princess Diana.

Speaking of shooting the ads, he said: "It rained as soon as we got started - but then it cleared, and we were able to capture the most beautiful, moody sky."

The ads feature models Melissa Tammerijn and William Eustace who were photographed in the avenues inside the palace gates, and by the topiary gardens. The campaign is expected to be unveiled in September.