2011 Oscars Florence Welch in Valentino.jpgWoo go Flo! To celebrate their 90th birthday, Gucci turned to Florence Welch as their next muse.

Speaking to Dazed Digital Frida Giannini explains why she was inspired by the flame-haired songstress for Gucci's A/W 2011 womenswear collection.

"As I was imagining this collection I was thinking of a strong and somewhat mysterious muse. Florence is that kind of woman. I met her in Los Angeles at this year's Grammys and was captivated by her presence. She has a powerful personality and an entrancing quality to her performances. She also has that confident and self assured look that goes hand in hand with the Gucci woman."

With that in mind Giannini created longer hemlines, floaty sleeves and slashed dresses, although there is no word yet on whether Welch will appear in a forthcoming campaign. It makes sense though, right?!