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Embracing the online community are the folks at farfetch.com which recently unveiled a whole new look. Since its original launch in October 2008, the independent etail shopping portal has undergone an overhaul now partnering with over 70 of the world's best boutiques.

A huge focus of the relaunch includes interaction with customers, bloggers and the wider fashion community through their new 'People' section. User generated content will be posted into an exciting and ever-changing hub of activity. Check out the newly-revamped site at http://www.farfetch.com