Hailee Steinfeld for Miu Miu AW 2011.jpg

Here it is folks, the first look at Hailee Steinfeld's ad campaign for Miu Miu. At just 14, the True Grit actress was chosen to represent the label's Autumn/Winter 2011 collection, joining the likes of Katie Holmes, Evan Rachel Wood and Lindsay Lohan. The campaign also heralds a new era for Miu Miu, who have previously entrusted Mert Alas and Marcus Piggott to shoot their ads. Now after nine seasons, they have given the job to Bruce Weber who appears to have photographed Hailee in a rural setting alongside train tracks.

Hailee's relationship with Miucca Prada first began when she wore a Prada gown to the SAG Awards. She then went on to attend the Miu Miu show in March as a special guest. According to her stylist Karla Welch: "Miu Miu is such a perfect fit for her. Throughout awards season, they were the dresses she wanted to wear."