victoria beckham ad campaign Alice Greczyn.jpg

Imagine rocking up to a Malibu beach party and leaving as the new face of Victoria Beckham's denim and eyewear collections. That's what happened to model and actress Alice Greczyn, who was approached by Beckham as she lounged on a deck in a bikini. The former Spice Girl had been struggling to find a model for her spring/summer 2011 lookbook when she spotted Greczyn. After admiring her freckles, Posh asked hubby David to take a couple of snaps of the 25-year-old.

'I was immediately struck by [Victoria's] smile,' Greczyn told Grazia. 'You don't often see her smiling in pictures, but it's really kind. She then called over David and directed him as he took my picture. Amazingly I wasn't nervous. She's lovely and he's such a gentleman - although it tickled me that David Beckham was taking my picture.'

After exchanging phone numbers, Greczyn flew to New York for the photo shoot to model Beckham's oversized sunglasses and super skinny jeans. The designer was so impressed by her she even named one of her new jeans styles the 'Alice'.

'I'm always on the lookout for inspiring girls and I believe in fate, so meeting Alice was meant to be,' Victoria said. 'She embodies the spirit of my denim, is naturally beautiful and a perfect fit for the collection. I loved finding Alice - a young fresh talent.'

'It reminds me how funny living in LA can be,' added Greczyn. 'You go to a friend's barbecue and you leave as the face of Victoria Beckham's look book.'


[via Daily Mail]