Margherita Missoni on location Target shoot.jpgIs this the first look at the Missoni for Target collection?

Photos from what appears to be the campaign shoot have spilled onto the web, despite Target's attempts to keep details of the collaboration top secret. Set to launch in the US on September 13, the campaign stars Margherita Missoni who was captured on location during the shoot in Milan.

Directed by American photographer and filmmaker Alex Prager, the campaign is described as a "Mod Sixties fashion caper". And going by Margherita's zig zag print knit ensemble I can certainly see where the '60s influence comes into play.

The 400-strong product collection will cover everything from womenswear to menswear, footwear, homewares, and luggage. There is even talk of a bike and patio set thrown into the equation - wow, can't wait to see that!

For now this is all the preview we get, but so far I like what I see! Check out more pics from the shoot at The Fashion Spot.