lara stone calvin klein underwear naked glamour.jpgIn addition to her other Calvin Klein duties, Lara Stone has just been announced as the new face of the label's underwear campaign - Naked Glamour.

The "traditional" Calvin Klein black-and-white campaign is "very compelling," according to Joe Gromek, ceo of The Warnaco Group Inc., which owns the Calvin Klein Underwear and Jeans.

Currently Zoe Saldana represents the brand's advertising for their Envy campaign. However Calvin Klein was quick to dismiss questions over whether she will be replaced by Saldana. Instead it appears as though Lara will front the new ads in conjunction with the Envy campaign.

Lara signed an exclusive contract to be the face of Calvin Klein from Autumn 2010. She is becoming more acquainted with the label, appearing as an exclusive model for previous runway shows, Calvin Klein Jeans and Calvin Klein Beauty campaigns.