Thumbnail image for Paris Fashion Week Balmain AW 2011.jpgThis will be music to many ears - Balmain has announced it will launch a diffusion line which will be "younger and designed by a new team." It is the latest development at the fashion house which recently appointed Olivier Rousteing as its new creative director, replacing Christophe Decarnin.

Called 'Pierre Balmain,' in honour of the label's founder, the new range will include womenswear and menswear which will offer more accessible price points for shoppers. It is slated to launch for the spring/summer 2012 season in September, possibly in New York. It will be designed in a separate studio in Italy, but still overseen by Rousteing.

I can't wait to see what will be produced! What do you think of this news? Tell us below.