riley keough lee jeans campaign april 2011.jpg

We first called it back in 2008 at just how eerily similar Riley Keough was to her late grandfather, Elvis Presley. Now the daughter of Lisa Marie Presley has taken the next step in her lucrative modelling career by landing a campaign with Lee jeans.

Photographed by Terry Richardson (who isn't these days?), the 21-year-old brings her own sense of rock 'n' roll to the brand. Keough was chosen to reflect Lee's "unquestionable denim authority" and to convey the campaign message of "telling it like it is."

Put it however you want, what I really want to know is double denim making a comeback?