Jessica Alba for Piaget.jpg

Jessica Alba has been named as the new face of Piaget. The stunning actress, who is pregnant with her second child, is the brand ambassador for Piaget's Possession jewellery line. Images for the campaign, shot by Patrick Demarchelier, have been launched on the brand's Facebook page along with a behind-the-scenes video.

Alba features in six shots wearing a diamond-studded cuff, earrings and ring. She sports various outfits including a casual jeans and blazer ensemble to a more sophisticated look in a black dress with no sign of her baby bump. Each look was styled by Brad Gorenski, who said of Alba: "She's modern and young and cool and beautiful. I think Jessica's the perfect face of Piaget."

Click on to see a video of the campaign shoot...