Gwyneth Paltrow yellow dress cookbook promo tour.jpgIt's been an interesting couple of days for Gwyneth Paltrow as she does the rounds to promote her new cookbook, My Father's Daughter. First she is announced as the new brand ambassador for Coach, then she drops the dreaded c-bomb on the Chelsea Lately when talking about her grandmother... uh-huh, but we'll get to that in a moment.

It'll be good to see Gwynnie back in action as she looks set to feature in Coach's Autumn 2011 and Spring 2011 campaigns. The images will form part of the accessory label's print, digital and outdoor ad campaign. She has been photographed by Peter Lindbergh on the rooftop of a midtown Manhattan building.

Speaking of the partnership, Gwyneth said: "I grew up in New York City and I've always thought of Coach as the quintessential New York brand. I will never forget getting my first Coach bag - I am so proud to be part of their seventieth anniversary celebration."

In the meantime, click on to check out her appearance on Chelsea Lately in which she calls her grandmother a c**t on live television...