Dita Von Teese signs deal to launch lingerie line
It seems rather absurd to think that it has taken until now for some clever cat out there to give Dita Von Teese her own lingerie line. Of course the burlesque beauty has had a fair bit of experience in this department (she launched a couple of collections with Wonderbra in 2008/2009 in Europe) but now Dita has her sights set wider.
She has inked a deal with Australian global licensing company Lime Door Brands to produce, market and distribute a lingerie line under the her own Dita Von Teese name. The range will be aimed at all women of all sizes, from extra small to to plus sizes, as well as bras that are sized up to an E cup. Lime Door Brands are also the team behind Shane Warne's Spinners clothing range which is exclusive to Target in Australia. Dita's deal will allow her to become co-owner of other brands and categories, including a line of retro-inspired dresses.
"I'm delighted to be in the process of creating both a line of retro-glamorous clothing and lingerie," said Von Teese. The line will launch in Australia later this year, followed by an expansion to the UK and other countries in 2012.