As the face of Vivienne Westwood's jewellery line, Get A Life Palladium Jewellery, Christina Hendricks attended the opening of the designer's new store in Los Angeles last week. Footage from the launch of the store has been released, along with some behind-the-scenes video from the campaign shoot.

"I was over the moon," the Mad Men actress told PEOPLE. She also appreciates the manner in which Westwood combines rock 'n' roll into her romantic designs. "I love that she literally dressed the Sex Pistols and has bustles and corsets and things that one would never expect a designer to be able to do all at once. She pushes things further than other people have."