Cat Deely, Karen Gillan and Sadie Frost front Fashion Targets Breast Cancer 2011 ads
Good things seem to come in threes these days - just check out the campaign for this year's Fashion Targets Breast Cancer (FTBC). Leading the cause for 2011 are Cat Deeley, Karen Gillan and Sadie Frost, who model clothing provided by an array of retailers. These include M&S, River Island, Warehouse, Topshop, Coast, Laura Ashley, my-wardrobe.com and Bottlegreen. Pieces range from just £1.50 to £157, with 30% from each item purchased going towards Breakthrough Breast Cancer.
Since it was founded in 1996, FTBC it has raised over £11.5 million for breast cancer research, campaigning and education work. Previous campaign ambassadors for the charity include Kylie Minogue, Sienna Miller and Claudia Schiffer.
Throughout April, FTBC's famous black and white target will be hidden at fashionable spots around London including Lily Allen's Lucy in Disguise. The boutique will also feature a photo both on Saturday 16th April, offering customers the chance to create their own FTBC artwork.
Flick through the FTBC lookbook on the charity's Facebook page at www.facebook.com/FashionTargetsBreastCancer