YSL la manifesto spring summer 2011.jpg

Can you believe this is the eighth edition of Yves Saint Laurent's Manifesto? The publication, which was begun by Stefano Pilati, will be released in major cities including London, Paris, New York, Milan, Tokyo, Hong Kong and, for the first time, Los Angeles, on March 5th. 'La Manifesto' features images starring face of YSL's S/S '11 campaign, Arizona Muse, which has been photographed by Inez van Lamsweerde and Vinoodh Matadin. It will be distributed to the first 2,000 passers by in each city and will include a special tote bag.

"I offer another perspective of a luxury brand to a broad demographic that doesn't necessarily relate to fashion in the way that a more privileged layer of people do. I want to create a wider influence for the message that is being sent from the catwalk, by taking imagery of the collection and giving it to people on environmentally friendly paper in the street without targeting a specific demographic," Pilati said.