Marks & Spencer goes Seventies glam for S/S 2011 campaign
Since we spotted them filming in the Miami sunshine last January, I have been eager to see the results of Marks & Spencer's latest Spring/Summer 2011 campaign, which launches today. As expected it is full of all the fun and glam one would expect from a stellar line-up including Dannii Minogue, Lisa Snowdon, Twiggy, VV Brown, and Victoria's Secret model, Ana Beatriz Barros. Jamie Redknapp also joins the girls again as they lie by the pool, ride a jet boat, pose on yachts and next to vintage cars, and boogie the night away at a glitzy party.
With a retro feel throughout M&S's new collection, the retailer has come up with a series of different looks including a nautical Stars in Stripes line, a Fifties-inspired line, a safari line, as well as a groovy Studio 54-inspired line, which takes a cue from Marc Jacobs S/S 11 collection.
Click on to see the 50-second commercial from the campaign, as well as a behind-the-scenes video...