emma watson on location lancome campaign mario testino.jpgEmma Watson has wasted no time in her new role as the face of Lancôme. After putting her university studies on hold to pursue her many fashion and acting projects, the actress was spotted in Paris yesterday to shoot the beauty campaign with Mario Testino.

It was the same day that Lancôme officially announced Emma as their new ambassador despite it being known since February. Testino is familiar with photographing Emma, he also captured her for two Burberry campaigns.

"Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation," said Youcef Nabi, president of Lancôme International. "We are delighted by this new collaboration with Emma, who brings a fresh spirit to Lancôme."

The Harry Potter starlet follows in the footsteps of fellow Lancômians Julia Roberts, Kate Winslet and Anne Hathaway. For more beauty news, visit Kiss and Makeup.

[Image: Fame Pictures/Just Jared]