CQ Watch: Kate Moss for Longchamp - 'Faraway: The Movie'
It's a case of hot sunny days lounging in the hammock or chilling out on a picnic blanket for Kate Moss and her new short film for Longchamp. As we saw from the print campaign, Moss's latest collection for the fashion label, known as Faraway, has a distinct '70s flair, which has carried over to a video campaign. Backed by a soundtrack of Nancy Sinatra's 'Sand,' the supermodel is filmed wandering through fields, splashing in the pool, and tapping a tambourine all with her trusty Longchamp bag not too far away. Working a fantastic set of bangs, this hippy, free-spirit style always works a treat for Moss. The scene in Marrakech was also the ideal location for Alasdair McLellan to direct, under the creative direction of Lee Swillingham.
The two minute digital campaign launches today on longchamp.com. While simultaneously, the brand's main collection is modelled by Audrey Marney, who appears in a separate campaign.