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Do you know who is gorgeous? Coco Rocha. Okay duh, but do you know what is even more gorgeous? A Mad Men-inspired photo shoot starring Coco Rocha. Oh yes! The Canadian model looks delightfully retro in this 1950s/60s style Spring/Summer 2011 campaign for John Lewis. Sleek, stylish and really colourful the campaign was photographed on location in Prague, where the model blogged about almost freezing to death.

"That's right, SPRING CLOTHING IN THE DEAD OF WINTER," she wrote. "Needless to say, I nearly froze to death every day of the shoot but I think the results were quite beautiful." Her husband, James Conran, filmed a special behind-the-scenes video from the shoot. Click on to see more.

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[via Sassybella]