Christina Hendricks for Vivienne Westwood jewellery ad 1.jpg

Ever since I heard the news that one of my favourite red heads, Christina Hendricks, was set to model for Vivienne Westwood I've been waiting eagerly to see the results. Now, here is your first look at the Mad Men actress's ad campaign for Westwood's new jewellery line, Get A Life Palladium Jewellery.

So far I am delighted to see that Viv has played up Christina's stunning curves by dressing her in off-the-shoulder pieces - obviously to show off the jewels as well. The collection includes not only statement-making necklaces, but intricate headdresses as well. Pieces have been inspired by nature and symbols of paganism, and crafted using Palladium, a natural white metal which maintains its colour and shape.

Christina Hendricks for Vivienne Westwood jewellery ad 2.jpg

'I admire that Vivienne uses her designs to inspire change and the pieces are just so wonderful,' said Christina. 'I love that there are dramatic pieces such as the tiara and the heart necklace as well as more simple pieces such as the acorn earrings. As Palladium is a naturally white metal, the pieces really sparkle under the lights and I cannot wait to wear them on the red carpet.'

As for why she chose the actress to feature in her campaign, Westwood added: 'Christina is the embodiment of beauty and we were delighted to have been able to involve her with this new jewellery collection. Her style is just so complimentary to my designs. She has proved to be the perfect model for the campaign.'

The Get a Life Palladium Jewellery Collection will go on sale this month in Vivienne Westwood boutiques in London and Los Angeles.

What do you think of Christina's ads for Vivienne Westwood? Do they make you want to see more? Let us know in the comments box below.

[via Daily Mail]