Catwalk Queen attends the opening of the British Designer Collective at Bicester Village
After we told you all about the British Designer Collective yesterday, we thought after checking out the press launch, we'd keep you updated with all the goings on. So, this wet and rainy Wednesday morning, Catwalk Queen took a rare trip outside of London, in search of some top notch British fashion, at some purse friendly prices. By 9:20am, we were Bicester Village bound, British designer shopping hats firmly in place.
Officially opened by British actress Thandie Newton, the eagerly anticipated British Designer Collective was no disappointment. Bringing together a handpicked selection of the best British fashion has to offer, including Holly Fulton, Felder Felder, Jonathan Saunders, Preen and Emma Cook, I could go on; this pop up shop was a fashion fanatic's sweet shop.
Over a champagne breakfast, we managed to catch up with British Fashion Council chairman Harold Tillman and asked him a few questions about how the whole idea came about; "I already have two very successful stores in Bicester Village, so we knew if done correctly it would be a success. Hosting a pop up shop stocking carefully selected pieces is a great way to put British design in direct contact with the consumer. Bicester has a huge international footfall and its reach is like no other, giving our designers instant access to a worldwide audience".
With regards to the future, he said, "We'd love to expand the idea and feel there is a real opportunity to make the British Designers Collective a permanent feature, or at least something we do more regularly such as every season".
We also grabbed a few minutes with one of my personal favourite British designers, twins Felder Felder, who have shown at the British Designer Collective for the past two years, "We love doing it. They always pick great items to showcase and being here now, you can see that everything works really well together. We get a great response from it and we can really reach out to a wider market". Having a twin sister myself, I couldn't resist asking them what it's like working with your twin; "We love it. We work really well together, and have equal business and creative skills. We are so in tune with each other that there's a balance and it just works really well".
With a host of new generation designers all under one roof, great reductions and elegant surroundings, if you're a designer buff after a bargain, we'd recommend getting down there sooner rather than later. The British Designer Collective is only running for six weeks, from 31st March to mid-May. The evidence speaks for itself; if we're being honest, we returned to London one bright pink leopard print Mulberry handbag, a blue colour block Jonathan Saunders vest, a Vivienne Westwood purse and a Jean Pierre Braganza leather jacket heavier.
For information about visiting the Bicester Village click here.
Check out the launch party pictures after the jump!