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More reach than Grazia, more street than Cosmo, more readers than Marie Claire – the fastest, hottest way to reach more Fashionistas is AiguaMedia.

It’s not a magazine. It’s a MEGAzine; a megaphone mouthpiece with more up-to-the-second reader dialogue than any fashion magazine in the world.

It walks down the catwalk and talks from the street. It gives health and beauty a complete make-over.

It gives fashion followers hot-on-the-pulse commentary from the top style stalkers, the best bloggers and the readers themselves.

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Stars of the show include OSOYOU - the ultimate shopping resource where the world searches, shops and shares.

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London Fashion Week: Osman Fall 2011

Ever since Jil Sander showed her collection of block colours last season it looks like the trend has caught on. New York was full of bright hues and it looks like London is following suit. Today Osman showed his Fall 2011 collection and colour was the focus.

Dresses came in black with pink, blue and orange stripes respectively featuring horizontally. Bright orange was the colour of choice on wide legged trousers and cropped tops and yellow appeared on a chiffon maxi dress.Despite all of the colour in the collection, the hair and make-up were dark. Models appeared with black wigs with blunt fringes and sported dramatic smokey eyes.

London Fashion Week LIVE! Watch the runway as it happens at OSOYOU.COM