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More reach than Grazia, more street than Cosmo, more readers than Marie Claire – the fastest, hottest way to reach more Fashionistas is AiguaMedia.

It’s not a magazine. It’s a MEGAzine; a megaphone mouthpiece with more up-to-the-second reader dialogue than any fashion magazine in the world.

It walks down the catwalk and talks from the street. It gives health and beauty a complete make-over.

It gives fashion followers hot-on-the-pulse commentary from the top style stalkers, the best bloggers and the readers themselves.

AIGUA’s front cover gives 13 blog start points to help the fashion-hungry target their passions and make it the megazine they want.

Stars of the show include OSOYOU - the ultimate shopping resource where the world searches, shops and shares.

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London Fashion Week: Aminaka Wilmont Fall 2011

Aminaka Wilmont is one of our firm favourite schedule fixtures at London Fashion Week but this season the show was slightly disappointing. Despite citing totemic tribes and primitivism as the source of inspiration, the references didn't really materialize in the collection. However, the shapes and interesting work with prints this season had us convinced. White and purple prints appeared on just about everything such as halter necks dresses and relaxed fit blouses teamed with short leather shorts. Jackets were another strong point from the collection, with the majority of them coming in asymmetric cuts mixed with Italian shearling and toscana.

London Fashion Week LIVE! Watch the runway as it happens at OSOYOU.COM