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It was only last month when we told you that Kelly Osbourne was replacing Taylor Momsen as the face of Madonna's Material Girl label. Now those ads for Macy's have been revealed with Osbourne looking ever-so '80s and edgy. The fun and funky campaign sees the reality-star-turned-TV-presenter modelling cropped bustiers, high waist shorts, denim jackets, overalls and floral frocks. Photographed in Manhattan's East Village neighbourhood, Kelly says: "I take so much of my style from Madonna in the '80s and I really admire how Lola dresses and that she stays true to herself."

Check out more from the campaign including a video of Kelly and Lourdes talking up the line...

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What do you think of Kel's ads? Does she suit the brand or is it too young for her? Tell us by leaving your comments below.