In between juggling her acting career, university studies and collaborating with Alberta Ferretti on an ethical clothing line, Emma Watson has created this short film for her final S/S '11 People Tree range. The video has been released to coincide with Fairtrade Fortnight (which starts tomorrow, Monday 28th February). It sees Emma modelling the latest range of gingham dresses, playsuits and floral frocks in the sunny cornfields with some pals.

"The design process continued with me trying on each and every piece to get the fits just as I wanted them and then I visited Bangladesh to see the clothing actually being made and meet the people making it," she said in a statement. "It was an incredible and life-changing experience - I really wish everyone had the chance to see the difference Fair Trade makes with their own eyes."

[via People Tree]