tamara mellon jimmy choo fragrance campaign.jpg

When you are the head of a company, you have every right to cast just whoever you like in your advertising campaigns. That is just what Tamara Mellon has done, with Jimmy Choo's debut fragrance campaign. She has become the face of her own label by appearing in the sexy ad which gives a whole new meaning to showing off your decolletage!

"We wanted something that reflected what was in the bottle, something empowering but also sensual and soft," Mellon says of the campaign, which was shot by Inez van Lamsweerde and Vinoodh Matadin. Mission accomplished, yes?

[via Stylelist]