natalie portman miss cherie dior rumer willis badgley mischka.jpg

There is an onslaught of campaigns filling up our inboxes and RSS feeds right now. Two celebrity-based campaigns to launch this season come from Dior, who have enlisted Natalie Portman to front their Miss Dior Cherie perfume ads. In addition to the print campaign, the actress will also appear in a TV commercial which was filmed by Sofia Coppola.

Another celeb to land a major campaign for Spring '11 is Demi Moore's offspring, Rumer Willis. She follows in the footsteps of Eva Longoria, Carrie Underwood and the Olsens in posing for Badgley Mischka.

"It was so amazing to play on the beach in beautiful and timeless gowns," Willis said. "I felt like a princess."

Photographed by Tony Duran, the images feature eveningwear, footwear, jewellery and more. Check out more from the campaign here.