leighton meester misson spring 2011 campaign.jpg

High end fashion may have been the reason why Leighton Meester agreed to front Missoni's S/S 2011 campaign, but high horse was the result. The Gossip Girl starlet appears in the latest ads from the Italian fashion house, while Blake Lively will feature in a new Chanel handbag campaign. Meester shares the limelight with fellow Missonis and socialites such as Vogue editor Lauren Santo Domingo's sister-in-law.

Photographed by Jergen Teller, it's not quite what we expected. What do you think?