2011 Golden Globes - Kelly Osbourne.jpgAfter putting the call out for a new face to represent Material Girl, Madonna and Lourdes have announced Kelly Osbourne as their chosen candidate.

Osbourne replaces Taylor Momsen as the face of the brand after fans were asked to write into their website with their recommendations. According to an interview given by Momsen to Grazia, it was speculated that the Gossip Girl starlet turned out to be "edgier than Madonna bargained for." Their six-month agreement came to a natural end her spokesperson said.

"We've had a long time crush on Kelly and featured her as one of our 'cool peeps' over the summer. We are so thrilled," said the Material Girl website.

"To be thought of as an inspiration in that way is brilliant," added Osbourne. "I hope little girls look up to Lourdes because she doesn't dress too grown up and she always looks so stylish." Do you think Kelly is a good match for the brand? Tell us below.