gemma arterton g star.jpgMore campaigns, more famous faces. Gemma Arterton is the latest celeb to nab herself a global S/S '11 campaign by fronting G-Star's new denim ads.

"I've always loved the G-Star campaigns and am really, really thrilled to work with the brand," the actress told US Weekly. "The brand is ultra-modern, cool and quite unusual. It's very different to any jean brand. It's very edgy, raw and fresh."

Captured by Anton Corbijn, Arterton, who turned 25 Wednesday, talks up the rock 'n' roll element of the campaign. "Besides the fact I like G-Star's raw, refreshing and edgy style, for me it's essential that what G-Star values - being authentic, self-confident and independent - are things I value myself very much as well," she explains. "I would never collaborate with a brand that has no match with my own personality or I don't get excited about."

Following in the footsteps of Liv Tyler, Arterton's ads will break in February.