Emma Watson's new Spring/Summer '11 ad for People Tree
The first image from Emma Watson's third campaign for People Tree has been unveiled. The actress fronts the ethical label's Spring 2011 collection which she collaborated on. It features jersey harem trousers, blazers, draped dresses, a silk gingham dress, and polka dot tea dress.
"I designed the collection last year after I'd started university in the US. Safia, People Tree's founder, and Misato, People Tree's designer, came out to work with me in Rhode Island. Together we decided on all the colours, fabrics, shapes and craft skills. Most of all, we took care to design a really wearable collection that truly celebrates the traditional skills of People Tree's Fair Trade groups around the world." said Emma.
The main collection, comprising of nine styles, will launch on 28th February to celebrate the launch of Fairtrade Fortnight. It will be available through a special mail order catalogue featuring Watson.