rumer willis Badgley Mischka.jpg

Chanel may have Blake Lively and Missoni possibly Leighton Meester, but Badgley Mischka have Rumer Willis. The daughter of Bruce Willis and Demi Moore is the new face of the designers' spring 2011 campaign. Photographed by Tony Duran in Malibu, the campaign includes couture eveningwear, swimwear, accessories, as well as the label's new Mark + James contemporary line.

"I was thrilled and honored to be chosen to represent the Badgley Mischka brand," Rumer said in a release. "Working with Mark and James is an incredible opportunity." Willis follows in the footsteps of previous Badgley Mischka models Eva Longoria, Carrie Underwood and Brooke Shields.

"We adore Rumer, she is glamorous, youthful and fun," the designing duo said. "Rumer captures the spirit of all of our spring collections, especially our newly launched Mark + James collection."

[via People]