Karl Lagerfeld designing a diffusion line for Macy's
Do you remember when
Karl Lagerfeld cancelled his Paris show in October to concentrate on new "masstigue" ready-to-wear collection? Well, it's because his new mass-market line is for Macy's.
Unbeige first reported that Lagerfeld will soon unveil a fashion venture with Macy's, who has inked a deal with the designer's brand, owned by private equity firm Apax Partners. This has since been confirmed by WWD, which reports that the line is part of a new designer initiative by the US retailer.
The initiative will feature collections on rotation every two months, starting in February with London-based designer Kinder Aggugini, who will create a "rocker-chic"Aggugini will produce a line with a rocker-chic aesthetic.
The one-off collection is said to include everything from jeans to gowns, making its debut in Autumn 2011. A significant online aspect will also be revealed, with e-commerce set to be a major component in the partnership.
"I wanted this for a long time," Lagerfeld told WWD in September. "I prefer to work in another way. I can't compete with Chanel. I don't want to be the poor child of myself. This has been my vision for years."
"Karl Lagerfeld holds a unique place in the world of fashion, an icon who is the ultimate modernist," said Macy's Terry J. Lundgren overnight. "Through the decades, his style and vision have marked the history of design. It is a tremendous honor to bring his inimitable perspective to our fashion customer."
The deal will be Lagerfeld's second fast fashion line. He has previously collaborated with H&M on a line for women and men back in 2004.