coleen rooney littlewoods ss11.jpg

As the face of Littlewoods, Coleen Rooney unveiled her first designed Spring/Summer '11 collection for the online retailer yesterday. Held at Claridge's Hotel, the WAG wore a little black dress with bead detailing and puffball skirt for the launch. I particularly liked her Gidget-esque hairstyle of a bouffant ponytail tied with a ribbon. Featured in her collection were babydoll dresses, embellished necklines and cinched-in waists. The 25-piece range are set to go on sale on 29th December, with prices starting from £25 to £180.

"I tried to design clothes for everyone, with lots of going-out dresses, jeans and day tops,'' she said. ''I like to design in the office, but I get ideas all the time - 'Should I shorten that hemline?' 'Should I add more embellishment?''. ''My favourite piece is the shift with beaded neck-line in coral, I think it is such a striking colour, also, I like the crushed-paisley scarf.''