amber le bon forever 21 london launch.jpg

It's HERE! Well almost... The curtain opened for Forever 21 which finally landed on British soil overnight. A crimped-haired Amber Le Bon, the American retailer's newest celebrity ambassador, was there to launch the brand which will open at Birmingham's Bullring on November 12 and Dublin's Jervis Centre on November 13. For the rest of us there will also be a special Forever 21 UK collection available to purchase online.

Remember to keep bookmarked for when it goes live on November 12. Let the countdown begin!