Famous parents equals famous kids and lots of big money for fashion houses such as Gucci. The Italian label has recruited Jennifer Lopez and her adorable twins, Max and Emme to partake in their latest campaign to promote their new children's collection. Shot on location by Mert Alas and Marcus Piggott at Malibu Beach. The collaboration is in conjunction with UNICEF with Gucci donating US$1 million to the children's charity. This video features special behind-the-scenes footage of J-Lo, Marc Antony and the kids, as well as interviews with Frida Giannini about the reason for choosing the singer/actress for their new ads. Also hear what Jennifer has to say about being part of the project.

I wonder if Angelina, Shiloh, et al will be next.