Stella McCartney to create her own kidswear line
A joint collaboration between Stella McCartney Ltd. and Redcats, her new kidswear label is to be called Stella McCartney Kids. Slated to launch initially as a capsule collection, the line will hit stores and online from 3rd November.
"As a brand with many working parents in the team, I wanted to create a desirable, fun, wearable kids' collection that was affordable," said McCartney. "I feel like all the timeless children's wear is reserved for the expensive brands and that did not sit well with me. Kids and parents, aunts, uncles, friends should all be able to have access to Stella McCartney Kids clothes."
Prices start from £15 for a T-shirt, and will be available from stellamccartneykids.com