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Yes, the day has finally arrived! H&M in the UK is officially transactional from today *happy dance*. It may have seemed like a long time coming (okay it was), but now you can shop to your heart's content with the retailer's full women, men and kids fashion and accessories lines now available to buy online. There is also video content, a digital magazine, and styling pages where you can compile your own looks. With their latest collections just a click away, their new website tagline "UK will never sleep again" sounds about right. Woo!

Start shopping here: