samantha cameron cat deeley.jpgThe First Lady of Britain is about to become the First Lady of fashion with her new appointment as adviser by the BFC. Despite being absent from London Fashion Week due to recently giving birth, Samantha Cameron will be there for the next LFW thanks to a new informal, unpaid role in which she will help mentor our country's designers.

"London Fashion Week is extremely important to the fashion industry in the UK and I look forward to being fully involved from next season. We have so much young talent that needs to be supported and nurtured to ensure we are building brands and businesses for the future," said Cameron.

Stepping down from her position as creative director of Smythson earlier this year, the Prime Minister's wife will facilitate events and functions at Downing Street, do charity work, and will "probably wear clothes by young British designers," according to Harold Tillman.