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The latest model to join the growing ranks of designer is Erin O'Connor. She has collaborated with stylist Kate Halfpenny to create the label, She Died Of Beauty. Her first capsule collection comprises of five print T-shirts and two bags. Each piece is made from ethically and organically sourced materials, and features a unique message.

"We loved the idea of twisting a polite sentiment into a naughty yet, frivolously funny statement that we hope will appeal to all," say the duo. "It's a teasing yet affectionate tickle at the fashion industry we continue to love, honour and serve." Starting from £20 a pop, the range is available from www.shediedofbeauty.co.uk