A video look at Alexa Chung's Madwell collection
You have seen photos of the clothing, as well as some campaign pics, now here is your first video sneak peek at Alexa Chung's debut range for Madwell. Due to launch tomorrow in the US, Chung is clearly very happy about her first foray into the world of fashion creation, saying: "I'm very excited for my first collaboration and thrilled that it's with Madewell. This partnership came together organically and is a great fit as the brand is so classic and really encompasses my style. I've thoroughly enjoyed working with the team and I can't wait for my friends to wear it!"
Check out a 30-second clip of her line, and shop it online from tomorrow via madewell.com