alexachung_pepejeans aw 10.jpgContinuing as the face of Pepe Jeans is Alexa Chung, who is back to star in the label's A/W '10 campaign.

Photographed on the streets of London, Alexa models alongside the gorgeous Jon Kortajarena, from Tom Ford's A Single Man and male model, Gaspard Menier. The black-and-white shots feature Pepe's famous denim jackets and jeans, as well as striped knits, tailored jackets, ruffled blouses, pinafore dresses and furry coats. Check out a video from the making of the campaign after the jump...

ALSO we have a preview of Alexa's brand new debut range for Madewell, coming up soon!